[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.digoknu.cz\/distribuce-papirovych-letaku-na-ustupu\/#Article","mainEntityOfPage":"https:\/\/www.digoknu.cz\/distribuce-papirovych-letaku-na-ustupu\/","headline":"Distribuce pap\u00edrov\u00fdch let\u00e1k\u016f na \u00fastupu","name":"Distribuce pap\u00edrov\u00fdch let\u00e1k\u016f na \u00fastupu","description":"Je zaj\u00edmav\u00e9, \u017ee velk\u00e1 \u0159\u00e1dka lid\u00ed let\u00e1ky ne\u010dte, neprohl\u00ed\u017e\u00ed. N\u011bkte\u0159\u00ed je schra\u0148uj\u00ed pro \u00fa\u010dely sb\u011bru, n\u011bkte\u0159\u00ed je vyu\u017eij\u00ed jako podlo\u017eku p\u0159i \u0161krab\u00e1n\u00ed brambor. Skoro by...","datePublished":"2019-05-08","dateModified":"2023-05-06","author":{"@type":"Person","@id":"https:\/\/www.digoknu.cz\/author\/#Person","name":"","url":"https:\/\/www.digoknu.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/614460c3109f6ef46730ae87c5e2be623f574940fabcec1214dc0d8d5af688cf?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"digoknu.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.digoknu.cz\/wp-content\/uploads\/img_a345427_w2687_t1559122362.jpg","url":"https:\/\/www.digoknu.cz\/wp-content\/uploads\/img_a345427_w2687_t1559122362.jpg","height":0,"width":0},"url":"https:\/\/www.digoknu.cz\/distribuce-papirovych-letaku-na-ustupu\/","about":["Business"],"wordCount":387,"articleBody":"Je zaj\u00edmav\u00e9, \u017ee velk\u00e1 \u0159\u00e1dka lid\u00ed let\u00e1ky ne\u010dte, neprohl\u00ed\u017e\u00ed. N\u011bkte\u0159\u00ed je schra\u0148uj\u00ed pro \u00fa\u010dely sb\u011bru, n\u011bkte\u0159\u00ed je vyu\u017eij\u00ed jako podlo\u017eku p\u0159i \u0161krab\u00e1n\u00ed brambor. Skoro by se \u0159eklo, \u017ee pap\u00edrov\u00e9 slevov\u00e9 let\u00e1ky ji\u017e nefr\u010d\u00ed. Opak je ale pravdou. St\u00e1le jsou pap\u00edrov\u00e9 nab\u00eddky slev nejsiln\u011bj\u0161\u00ed marketingovou cestou, jak z\u00edskat nov\u00e9 z\u00e1kazn\u00edky. Po\u010det takov\u00fdch let\u00e1k\u016f, kter\u00e9 n\u00e1s denn\u011b zaplavuj\u00ed je opravdu obrovsk\u00e9 a st\u00e1le se zvy\u0161uje.Ov\u0161em, i velk\u00e9 obchodn\u00ed \u0159et\u011bzce u\u017e postupn\u011b zji\u0161\u0165uj\u00ed, \u017ee toto obrovsk\u00e9 mno\u017estv\u00ed nen\u00ed \u00fapln\u011b nej\u00fadern\u011bj\u0161\u00ed, a tak se sna\u017e\u00ed hledat jin\u00e9 varianty, jak propagovat svoje akce, zbo\u017e\u00ed a slu\u017eby.Makro se sna\u017e\u00ed situaci zm\u011bnitMezi ty \u0159et\u011bzce, kter\u00e9 se sna\u017e\u00ed celou situaci zm\u011bnit pat\u0159\u00ed nap\u0159\u00edklad pr\u00e1v\u011b Makro. To je velkoobchod orientuj\u00edc\u00ed se hlavn\u011b na mal\u00e9 a nez\u00e1visl\u00e9 obchody, restaurace, \u017eivnostn\u00edky a dal\u0161\u00ed drobn\u00e9 podnikatele. Letos m\u00e1 dle dostupn\u00fdch informac\u00ed v pl\u00e1nu natisknout t\u00e9m\u011b\u0159 o polovinu pap\u00edrov\u00fdch let\u00e1k\u016f m\u00e9n\u011b, ne\u017e v lo\u0148sk\u00e9m roce. Podle v\u0161eho tak u\u0161et\u0159\u00ed v \u010cesk\u00e9 republice t\u00e9m\u011b\u0159 1 800 tun pap\u00edru. Makro si omezen\u00ed takov\u00fdch pap\u00edrov\u00fdch let\u00e1k\u016f m\u016f\u017ee dost dob\u0159e tak\u00e9 dovolit proto, \u017ee asi polovina v\u0161ech jejich z\u00e1kazn\u00edk\u016f je zaregistrovan\u00e1 tak, \u017ee m\u00e1 firma k dispozici emailovou adresu. T\u00edm p\u00e1dem m\u016f\u017ee zas\u00edlat nab\u00eddky v elektronick\u00e9 podob\u011b.P\u0159esn\u00e1 \u010d\u00edsla se nedozv\u00edmeVelk\u00e9 firmy v\u0161ak necht\u011bj\u00ed ani p\u0159esn\u00e9 informace o po\u010dtu let\u00e1k\u016f sd\u011blovat. Poda\u0159ilo se pouze dohledat informace obchodn\u00edho \u0159et\u011bzce Billa, kter\u00e1 uv\u00e1d\u00ed, \u017ee se jedn\u00e1 o n\u011bkolik milion\u016f kus\u016f pap\u00edrov\u00fdch let\u00e1k\u016f m\u011bs\u00ed\u010dn\u011b.Nejv\u011bt\u0161\u00ed distributor let\u00e1k\u016fMezi nejv\u011bt\u0161\u00ed distributory let\u00e1k\u016f se \u0159ad\u00ed firma \u010cesk\u00e1 distribu\u010dn\u00ed, kter\u00e1 uvedla, \u017ee p\u0159es ni se doru\u010d\u00ed v\u00edce ne\u017e dv\u011b miliardy let\u00e1k\u016f ro\u010dn\u011b. To by znamenalo odhadem, \u017ee jde o 60 tis\u00edc tun pap\u00edru. D\u00e1le se pak z dostupn\u00fdch \u00fadaj\u016f d\u00e1 usuzovat, \u017ee na cel\u00e9m \u010cesk\u00e9m trhu se ro\u010dn\u011b vyrob\u00ed a\u017e \u010dty\u0159i miliardy let\u00e1k\u016f.                                                                                                                                                                                                                                                                                                                                                                                        4.1\/5 - (8 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Distribuce pap\u00edrov\u00fdch let\u00e1k\u016f na \u00fastupu","item":"https:\/\/www.digoknu.cz\/distribuce-papirovych-letaku-na-ustupu\/#breadcrumbitem"}]}]